Why your business needs a Facebook page.
If you don't already have a business facebook page, then it's time to start. If you do have one, but it's not very active, it's time to start. The world today is surrounded by technology, social media interactions and applications. Here are the top reasons why you need Facebook for your business.
1. Gives Credibility
People are searching your business and they're looking on Facebook too. If you have a business account, but you haven't posted in months or even years, your run the risk of appearing to be closed. Make sure your page is properly named with the correct handle so people can find you. This makes it more authentic.
2. It Helps with Google Searches
Speaking of people looking for your business online...they are already looking for you on Google. With a Facebook page, linked to your website and with relevant content, it can help with the search engine optimization (SEO) and boost your rankings.
3. Connect Directly with Your Customers
This is a direct way to connect with your customers. Your customers will feel the same way about being able to reach out and connect with you (or your business) directly. They can send messages, comment, attend an event and more just through the Facebook platform. Interacting with your customers online will increase your reach and expand your platform.
4. Your Competition is on Facebook
Your competitors already have a Facebook page and so should you. What's great about this is you can see what they're doing, what are they posting and how they're engaging with their customers. It's also an opportunity for you to be supportive.
5. Sense of Community
Not only can you engaged with your customers, but you can engage with other businesses in your community. Simply hitting the "like" button, sharing content or commenting does several things for your business. First, it supports the other businesses and people. Second, it creates brand awareness for your page and company. Third, it allows for even more customer engagement.
6. Increases Website Traffic
You can have your website listed in several places on Facebook. Plus you can have links in your posts, tied to pictures / images, and in events. This will ultimately drive traffic to your website.
7. Advertising & Data
With a Facebook business page you'll have access to more data than you'll know what to do with. You'll know everything about the people who like your page from gender & age to location & interests. Creating targeted advertisings allows you to pin point specific demographics. And after the ad campaigns finishes, you'll receive even more data about how many clicks, likes & shares there were, plus how impactful the campaign was.
Click here to set up your business Facebook page.